Skydio is the leading drone hardware and software company that focuses on identifying and delivering insights to serve customers’ goals in niche industries. Our branding challenge is to shift from a purely tech/robotic company to a solution-based partner to the target market.
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The work is for Skydio’s brand and marketing team, including but not limited  to the website, marketing social campaigns and initiatives, events and conference, motion and animation design.
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I have art directed and executed the annual DroneDeploy Conference for 4 years in a row with a 20x increase in pipeline initiated and a 5x increase in opportunity impact from 2019 to 2022. The Conference is a branded event that brings together like-minded leaders in various industries, customers and prospects who want to elevate their business with robotic automation and data digitalization solutions.

I like the challenge of building adaptable design strategy whether the conference is in-person, virtual, or hybrid.
Teams: Design, Content, Event, Product Marketing, Customer Success, Solution Engineers, Product
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Deliverables: Video Production, Brand Identity, Art Direction, Website, Promotional Assets (social, emails, brochures, signatures, etc.)

This is the thinking and design process behind designing and building the website in various visual building blocks that enable self-serve systems for the team, remove production bottle-necks, and maintain brand consistency.
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Project includes: solution page templates, component library, blog hub, and blog article template.
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Adjacent projects: training and tutorials for the team, brand style guide, brand asset library (logo, icons, images, video assets, etc.), sales enablement deck template (stage 1, 2, 3), email template, etc.